OUR IMPACT

We train prison leavers and people at risk of offending with the skills they need to gain secure and meaningful employment.

the four part redemption model

COFFEE TRAINING IN PRISON

At our barista academies inside HMP High Down, HMP Wandsworth, HMP Downview and HMP Wormwood Scrubs, our trainers teach prison residents all the skills they need to become coffee masters. At the end of the course, all learners are assessed on their theoretical and practical knowledge and awarded a grade.

COMMUNITY COFFEE TRAINING

Our community training extends our reach beyond prison walls to train prison leavers and individuals identified ‘at risk of offending’ with the skills needed to work in coffee and beyond. We have a community barista academy located in our King’s Cross HQ with two bespoke training rooms and high spec kit to give our Participants the best start as baristas. Our community trainer also provides training to prison leavers outside of our HQ.

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WEMBLEY ROASTERY

From December 2025, we will be roasting all our coffee at our new Wembley roastery. The move will enable us to roast more coffee, employ more prison leavers, and extend our mission to reduce reoffending through coffee.

ROASTERY

employment at redemption

Not only do we train prison leavers and people at risk of offending with the skills they need for a career, we then work to place them in a suitable role either in one of our coffee shops. If placed at one of our shops, our Participants work alongside our team of highly skilled baristas and managers. We support sustainable employment, through weekly check-ins with our internal caseworkers. Providing an ongoing package of support across wellbeing, developmental, financial and legal support.

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LIVE IMPACT DATA - OCTOBER 2025

32%

of our shop workforce are Participants

0%

known reoffending rate of our Participants (vs 38% national average)

107

Total Participants supported into employment in our shops

632

Total number of people who have completed our in-custody programmes

113

Average hours worked by Participants last month

91%

of Participants stay in role for 90 days (vs 58% industry average)

READ OUR 2024 SOCIAL IMPACT REPORT

SOCIAL IMPACT ARCHIVE

Collapsible content

Social Impact Report 2023

Social Impact Report 2022

Social Impact Report 2021

Social Impact Report 2020

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WATCH OUR BRAND IMPACT VIDEO